Sugar, salt, and fat make a food more desirable, at least when it comes to the average person's taste buds. Individually, they are dangerous. Together, they are a potent cocktail that stimulates the brain's reward system and releases dopamine, a chemical that motivates us to eat more. In other words, addiction.
We each have what's called a bliss point, which is our ideal level or combination of sugar, salt, and fat that gets our brain juices flowing. Food manufacturers are well aware of this bliss point and spend a great deal of time uncovering and targeting the average person's ideal level. It leads to short-term satisfaction and unconscious eating. The only thing healthy about this are the profits that food manufacturers earn from hitting the bliss point.
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
It is easy to train our brains to eat too much. This happens when we overindulge in foods filled with sugar, sodium, and fat. Not only are they unhealthy on their own, but the fact that they can be addictive makes them that much worse. Furthermore, sugar and sodium can preserve food, resulting in a convenient product ready at a moment's notice to overeat. It's no wonder that obesity is an epidemic in the U.S. with rates skyrocketing.
The food companies, with the help of their advertising agencies, are more than happy to help condition us as well. I'm sure you've heard the term "comfort food" before. It's emotional eating. Have Grandma's apple pie and you'll feel better. Advertisers are paid millions of dollars if they can successfully tie subconscious emotions to products. Doing this with food and alcohol appears to be pretty easy to do. You never see a fast food commercial with an obese person scarfing down a value meal and every beer is cracked open at a standing-room only party with wall to wall models.
Although food companies do not set out to make us fat and unhealthy, it is an unfortunate byproduct of them trying to sell more products to us. It is up to us to be aware of the forces that be and take steps to keep from overindulging. The best option is to avoid having unhealthy, processed foods in the house. It also pays to be prepared when you go out. Take healthy snacks like fruits, vegetables, and nuts out with you. Sweet fruit, in particular, can also help solve sugar cravings. There's a reason why it's called "nature's dessert". Give it a try.
We each have what's called a bliss point, which is our ideal level or combination of sugar, salt, and fat that gets our brain juices flowing. Food manufacturers are well aware of this bliss point and spend a great deal of time uncovering and targeting the average person's ideal level. It leads to short-term satisfaction and unconscious eating. The only thing healthy about this are the profits that food manufacturers earn from hitting the bliss point.
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
It is easy to train our brains to eat too much. This happens when we overindulge in foods filled with sugar, sodium, and fat. Not only are they unhealthy on their own, but the fact that they can be addictive makes them that much worse. Furthermore, sugar and sodium can preserve food, resulting in a convenient product ready at a moment's notice to overeat. It's no wonder that obesity is an epidemic in the U.S. with rates skyrocketing.
The food companies, with the help of their advertising agencies, are more than happy to help condition us as well. I'm sure you've heard the term "comfort food" before. It's emotional eating. Have Grandma's apple pie and you'll feel better. Advertisers are paid millions of dollars if they can successfully tie subconscious emotions to products. Doing this with food and alcohol appears to be pretty easy to do. You never see a fast food commercial with an obese person scarfing down a value meal and every beer is cracked open at a standing-room only party with wall to wall models.
Although food companies do not set out to make us fat and unhealthy, it is an unfortunate byproduct of them trying to sell more products to us. It is up to us to be aware of the forces that be and take steps to keep from overindulging. The best option is to avoid having unhealthy, processed foods in the house. It also pays to be prepared when you go out. Take healthy snacks like fruits, vegetables, and nuts out with you. Sweet fruit, in particular, can also help solve sugar cravings. There's a reason why it's called "nature's dessert". Give it a try.
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